Rihanna Is The New Face Of Balmain - Wearing Chains and Double Denim

RIHANNA is the new face of Balmain. Described as an "icon" by the label's creative director, Olivier Rousteing, the singer stars in the forthcoming spring/summer 2014 campaign - due to appear in magazines from January.

"In front of the camera, she makes you feel like she is the only girl in the world," said Rousteing. "When the woman that inspires you wears your creations, your vision feels complete."

The adverts were shot in New York by Inez van Lamsweerde and Vinoodh Matadin, with styling by Mel Ottenberg - who also serves as Rihanna's personal stylist. The star has previously fronted campaigns for Armani Jeans.

Rihanna Goes Topless For A Mythological Makeover As Medusa For GQ UK Magazine (December 2013)

Rihanna tapped into her mythological side for the brand new December 2013 cover of BRITISH GQ. 

Despite the issue being the December 2013 issue, the new shoot comes at the perfect time as the singer shows off her sexy curves dressed up as Medusa, wearing reptilian contact lenses, and accessorizing with plenty of slithering pals. The new issue, which celebrates the magazine's 25th anniversary in the UK, fittingly hits stands on halloween.

"Medusa head on me like I'm 'luminati!!!! She," she wrote with a shot of the cover on her Instagram page.

The singer also shared a few photos from inside the new issue, including one where she's had snake fangs digitally added to her scowl and holds two boa constrictors.

"I love playing with dominant animals! These 2 were double the trouble," she added, "but they're superstars!!!

Rihanna recently collaborated with rapper Eminem on his new track "The Monster" from his upcoming "Marshall Mathers LP 2" record, which is out November 5. It's not the first time the pair has worked together -- back in 2010 the Bajan singer was featured on Eminem's smash hit "Love The Way You Lie".