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Tuesday, August 13, 2013

Why Chennai Express Breaks Every Box-Office Record?

Why Chennai Express Breaks Every Box-Office Record?

Shah Rukh Khan and Rohit Shetty’s Chennai Express is the new gold standard when it comes to blockbusters.

Despite average reviews, Chennai Express did not derail and continues to enjoy good word of mouth among masses. A simple, mainstream comedy that ticks all the boxes of a commercial entertainer, Chennai Express has benefited from a lead pair that does not take itself too seriously, and a director who believes in giving the audience exactly what they want.

Doses Of Clean Family Humor
Top rated TV shows like Taarak Mehta Ka Ooltah Chashmah and Comedy Nights With Kapil, give a fair idea of the kind of comedies Indian audiences relate to. And Rohit Shetty is one filmmaker who gets this style bang on. His comedy may not be the LOL kind that an in-form David Dhawan can execute, but he manages to mix a bit of everything that makes Indians laugh. So be it doing Bollywood spoofs or playing on different regional accents or rehashing SMS jokes, Shetty and his writers serve a thali that appeals to everyone from the age of 8 to 80 in the great Indian family. And like Golmaal 3 and Bol Bachchan, his Chennai Express too has something for everyone.

Shah Rukh Khan’s Star Power
He may not be the 20-something Rahul of Dil To Pagal Hai, but SRK proves that when it comes to shear screen presence and dialog delivery, he still packs in a solid punch. So when he carries his girl and climbs the steps of a temple, or takes-on her father with a fiery speech in the end, you can’t help but surrender in front of his persona
Chennai Express Breaks Every Box-Office Record

Deepika Padukone, The Hero Of Chennai Express
The debate over the authenticity of her Tamil accent is irrelevant. What matters now is the acknowledgment of this 'once-wooden' actress’ evolution into a bona-fide star, who can hold her own in the presence of any superstar. A transformation that began with Cocktail, and evolved with Yeh Jawaani Hai Deewani is now complete with Chennai Express. And the fact that her acting chops have peaked at a time when she is looking her best, is a double bonanza for all filmmakers who are queuing up outside her van to make most of the Deepika Padukone phenomena. Deepika drives this train in a way Sridevi and Madhuri used to dominate their films in the early 90s.

Positivity Towards SRK
Be the birth of Ab Ram or the Salman Khan hug; SRK’s happyness quotient is up again. Suddenly all the negativity that had crept into SRK’s image post RaOne, seems to be a thing of the past. Staying away from any sort of ugly controversy, SRK has allowed Chennai Express to do all the talking in the promotion of the film. And that has translated into a positive vibe towards the film in the eyes of the paying public, who have welcomed the film with open arms. So much so that despite being constantly compared to Ek Tha Tiger in its box office performance, the film has managed to escape the Khan war and has the nod of the entire trade and fraternity.

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