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Nikon announced the launch of 17 new models with Coolpix Spring Series 2013 that raise the bar further in performance, style and ease of using cameras. The launch event which was conceptualized, managed and executed by Vibgyor Brand Services at Shangri La, New Delhi saw the presence of brand ambassador Priyanka Chopra; Managing Director, Nikon India - Mr. Hiroshi Takashina and General Manager, Marketing Headquarters Nikon Corporation - Mr. Tetsuya Morimoto. The event was also a first-look at the TVC for the Coolpix Spring range featuring Priyanka Chopra that builds on a theme of ‘Simply Wow’ for this range.
The décor for the event was designed to inspire people to go out and capture spring season in all its glory. Thus frames dominated the entrance area, the main stage and the displays. A dedicated Nikon experience zone let people check out the entire range that was on display.
Speaking at the event, Priyanka said, “I love taking pictures and carry my Nikon camera wherever I go. The new Nikon Coolpix range is perfect for this as it fits into my purse easily”. After the launch she interacted with the media and posed with the Coolpix Spring 2013 range.
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