Sonam Kapoor definitely makes an impression in this stylish new avatar as the new face of SIFW. Signature International Fashion Weekend (SIFW), the only international fashion showcase in the country brings haute couture from the world over on a single platform this November.
The city of Mumbai will be soon be seen glistening and dazzling as some of the biggest international designers in the global fashion industry come together for the first time at Signature International Fashion Weekend, from November 15th- November 17th.
Sonam Kapoor, recently voted as the most stylish woman by Cosmopolitan, is the brand ambassador for Signature International Fashion Weekend. Sonam is featuring in the latest SIFW commercial with styling done by Rhea Kapoor and directed by Karan Boolani.
SIFW will showcase designs of International designers such a Micha Barton, Mark Fast, Bora Aksu, Cute Circuit for the first time in India and Indian designers known world over such as Falguni & Shane Peacock and Drashta. These designs will be showcased by some of the leading glamorous international celebrities such as Carmen Electra, Irina Shayk, Nargis Fakri and Jacqueline Fernandez as they set the ramp ablaze.
Commenting on the SIFW campaign Sonam Kapoor says “‘Make an Impression’, SIFW’s campaign tagline is something I relate with very strongly. I believe that if only you are confident, true to yourself and super comfortable in your own skin can you make an impression on those around you. SIFW iconises for very strong, individualistic values of a confident, self- made person. and that’s exactly who I am. The campaign is all about being very fashionable and edgy. I love my look designed especially by Rhea; as it’s very contemporary, bold, confident and sexy.”
Watch: First Look Of Sonam Kapoor at SIFW
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